Tuesday, October 31, 2006

Scary Stuff

During the course of trick or treating with our daughter this evening, I had at least four different neighbors tell me about how sick they are of the incessant onslaught of campaign ads. And not just the campaign ads, but the endless drone of negative messages.Completely unscientifically, it seems that negative ads are comprising about 80% of the ads that we are seeing on the airwaves. What is interesting is that while the consistent reply from the public seems to be against these messages, common sense and empirical data reflect the fact that the ads achieve their intended results.

Case in point, while the majority of Illinoisans are wondering what Judy's thinking, very few people can actually cite any policy differences between Topinka and Blagojevich. And the same thing goes for races at virtually every level. Issues take a back seat to attacks, and at the end of the day, nobody wins.

It would be refreshing to see an election that was driven by issues not spin, but I think it would take an engaged electorate to demand that it happen. For now, it seems that people find it easier to just change the channel.

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