KNOWING HOW TO PLAY YOUR CARDS

Every year, Chicago Sun-Times’ Marketing Columnist Lew Lazare puts together his list of the best holiday cards from Chicago’s advertising and public relations agencies. Once again, Zapwater Communications made the list.

According to Lazare “These companies know how to play their cards. Ring in the superlatives. Looking back at the flurry of holiday greetings from local ad agencies; some were great, some weren't.”

Singling out Zapwater's card as the card with the "Most Public Relations Savvy," Lazare says, "[Zapwater's] holiday card cleverly demonstrated how to put the best spin on some difficult PR scenarios, such as having inappropriate relations with an office colleague. The Zapwater spin for that? "There is no 'I' in team. Teamwork is a necessary component of all business ventures.

To read the full column, click here.

We especially loved Lazare's callout "Zapwater Communications isn't one of the biggest names -- yet!"

Interested in reading past holiday card columns? We’ve included them below.

2006

2005

2004

2003

2002