In the Air

In the random thought department, I just wanted to mention two ad campaigns out there right now which are both pretty good in their own ways. The first that comes to mind are the new Secretary of State ads for the organ donor program. Both the radio and television ads use Bob Marley's 'Wait in Vain' as the background music. The TV ads are very well done, very effective, and a far cry from the program ads of the past done by any elected officials.

I have to admit that the other ad is the radio spot by Tony Peraica. I don't know that it will get him anywhere, but he's got a surprisingly good jingle and a good message to boot. It stands out from all those cookie cutter 'couple talking' or neighbors talking' ads that tout or decry some candidate.

It's still a little unnerving to be listening to political ads in May though. I think that it leads to one of two things: People not paying attention to you now. Or people numbly tuning you out down the stretch. But that's for the consultants to debate.

To post, or read, comments, visit Dome-icile.