Topinka Announces -- Now What?

Today, Treasurer Judy Baar Topinka announces her long-awaited candidacy for Governor.

Let's lend her campaign a hand. Imagine you were her campaign manager:

What should the campaign say about Topinka, her accomplishments, and her vision for the future in the Primary?

What, if anything, should it say about her opponents?

What do you anticipate her opponents will say about her?

And, given that she's considered the frontrunner for the primary, which challenger represents the greatest threat to her, and why?